There are many factors to success in the world of retail – the right product, the perfect store design, a seamless supply chain and the embracing of technology. Th ere is another element which increases a retailer’s standing in society, elevates him among peers and changes his impression among consumers – Corporate Social Responsibility, or CSR.
Brands and retailers are accepting and implementing this factor as extremely signifi cant in thriving in the business of retail. They are addressing social, cultural and environmental issues with a seriousness that is endearing them to customers and driving their competition to do the same.
The focus issue of IMAGES Retail’s April 2018 issue is the ‘Relevance of CSR in the Modern Retail Era’. We bring you insights on why CSR has become such a noteworthy component in the corporate world, and why brands which ignore it do at the cost of taking an image hit.
Aside from this, we bring you the success stories of two startups – Chumbak and Chaayos. We tell you how both brands started from scratch and have risen up the charts, successfully making an impact in the world of fashion and food retail respectively.
We also bring you the scoop on how Myntra has developed its ‘Rapid’ technology, redefi ning the world of online fashion retail – specifically at the supply chain end. Th e story features presentations from retail stalwarts including Ananth Narayanan, CEO, Myntra & Jabong, and Gunjan Soni, Head -Jabong and CMO, Myntra.
Finally, we bring you a round-up of our fl agship event, India Fashion Forum. IFF 2018 – the 18th edition of the event – was another feather in our cap, a triumphant event we successfully conducted on March 13-14 at Mumbai. We bring you notable insights from the who’s who of the fashion retail industry who attended IFF 2018.
We thank those who attended the event, but for those who couldn’t make it, the April edition of the IMAGES Retail magazine will help acquaint you with the theme, session highlights and awards. As always, we hope you fi nd this issue informed and benefi cial.