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Progressive Grocer September 2018

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There’s nothing a retailer or manufacturer likes more than a consumer happily soaking herself in retail therapy. The months of October, November and December pack a festive punch for the shoppers and retail industry. The festive season is the time when shoppers in India get into the mood to spend and splurge.

The festive months offer a wonderful opportunity for retailers, brands and manufacturers to pull out all the stops and bring out newer products and promotions, and lay out the special festive spread for consumers. In anticipation of the good times, businesses start planning for the months ahead – fine-tuning their marketing and product strategy, allocating budgets, firming up the priorities and looking at how to make the bucks count.

To cash in on the exuberance, this festive season too, food and beverage companies have stitched up well-planned marketing strategies with the aim of showcasing their products as ideal gifting and shopping options. Today, gift-ready packs, high on hygiene and variety, have successfully engaged the consumers, and help F&B companies gain a bigger market share during the festive season.

As a magazine for the modern trade, we bring you the inside track on what brands and retailers are doing to break numbers and bust sales during the festive months ahead. With so much to look forward to during the months ahead, the festive season this year has lots of promise in store for all – producers, consumers and retailers. Here’s wishing you all a wonderful festival season and great celebrations ahead.